There are several brands under the Equinox name, including Equinox Lifestyle and Equinox Hotels.Įvery single Equinox brand has the same mission: “Create the possibility for people to maximize their potential within themselves.” On top of that, Equinox no longer just operates fitness clubs and centers. It also acquired several other fitness companies over the years, including Soul Cycle, Blink Holdings, and many more.Įquinox truly became a behemoth in the late 2000s and early 2010s, and that has hundreds of clubs in large cities all across the United States, London, and Canada. Under new ownership, Equinox began making substantial changes to further its growth.Įquinox purchased Pure Yoga in 2008, its first separately operated subsidiary. In 2006, he led the company to be acquired by The Related Company.Īlthough now the siblings were no longer owners, or interested in being owners of the company, Equinox stuck to the core values the trio created. Over the years, several investors came to take interest in Equinox.īy 2000, Harvey Spevak, who’d worked for Equinox since 1998, led the company to a buyout by J. ![]() The siblings attribute their great success to sticking to these core values. They also had several core values they focused on, some of which included celebrating diversity, challenging the status quo, a supportive approach to everybody’s goals, and more things to help clients, trainers, and managers alike feel respected and fulfilled. ![]() ![]() They even put a significant investment into creating a program to ensure they had only top-quality personal trainers working for them. This led to Equinox finding incredible success fast. Luckily, they didn’t need anyone else-the clubs were considered cutting-edge, and they were the first to incorporate indoor cycling, massages, dance cardio, and even reiki under one roof. There were no outside investors to help with its initial growth. The siblings had to do everything themselves as they began to grow their business. Instead, they replaced this image in people’s heads with the bright vibe of an aerobics studio, with upbeat music playing and an atmosphere that welcomed all types of people. They wanted to destroy the image that large gyms were badly lit, dingy, unpleasant places where only bodybuilders worked out. They wanted it to be a place where you could work out and hang out in comfort and style.Īlthough none of them had a background in fitness, they had a shared idea: to make an alternative to “Happy Hour” where clients could gather at their prime locations to socialize and get fit. The siblings opened a single fitness center, ensuring it was aesthetically pleasing, upscale, and welcoming. ![]() It got its start back in 1991 on the Upper West Side of Manhattan.Īlthough it was founded by Lavinia, Daniel, and Vito Errico, Lavinia is often cited as the visionary behind it. Let’s look at where Equinox got its start and how it became the massive success it is today.Įquinox hasn’t always been the immense chain, with numerous subsidiaries, that you know it as today. Officially, the company appears to be run by a management committee, with no publicly-named CEO. The most recent official CEO of Equinox was Niki Leondakis, who stepped down in 2018. Some will have brushed the brand’s gyms off as overly lavish and expensive, whereas others are huge fans.Īlthough pricey, Equinox gyms are meccas of health and luxury, with amenities that far surpass your average commercial big box gym.īut who’s behind this luxury fitness brand? Who actually owns Equinox Fitness? Photo courtesy of Equinox FitnessĮquinox Group is currently owned by Stephen M’ Ross’s The Related Companies. Most fitness-minded people in the US have probably heard of Equinox.
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